May 2025

Ipsos, a global leader in market and social research, is thrilled to be a research partner of the AITPM.  With a presence in Australia since 1999 and offices across the country, Ipsos offers a comprehensive suite of research services, covering everything from household travel surveys, advertising and brand tracking to public opinion and social trends analysis.  Our expertise spans a wide range of methodologies, ensuring we can tailor our approach to each unique challenge.

At Ipsos, we're not just number crunchers; we're passionate about understanding human behaviour.  Our local team boasts extensive experience in the transport sector, both in Australia and globally.  We've conducted over 35 household travel surveys in Australia since 2003, including projects like VISTA, the Sydney Household Travel Survey, PATHS, along with numerous others across the country. 

Our transport and mobility work also extends internationally, with an established global team meeting regularly to discuss developments and trends in transport research. We're eager to collaborate with AITPM members, sharing our knowledge and learning from your expertise to gain a deeper understanding of transport and its impact on human behaviour.

We believe this partnership will be mutually beneficial, allowing us to work together to address the evolving challenges and opportunities in the transport landscape.  We're particularly interested in exploring areas such as:

• The impact of emerging technologies on travel behaviour and household travel surveys
• Strategic communications expertise for the transport sector: providing comprehensive support for campaign development and evaluation, helping clients achieve maximum impact.
• Community and stakeholder research in relation to all stages of infrastructure development: planning, construction, delivery and renewal
• Sustainable transport solutions and their impact on communities
• The role of human factors in transport planning and management

We're excited to embark on this journey with AITPM and look forward to a fruitful partnership.

For more information about Ipsos, please contact Adri van der Mescht, Director, Public Affairs.